In truth, I have not been in their store. I did, however, send in a quick email asking a question (I was in search of waxed canvas) and got a very prompt, helpful and thorough reply within a few minutes. They usually don't carry waxed canvas, but pointed my toward Discount Fabrics on Howard. I'll check there!
There are some people that believe customer service is a form of art. The man with the black hair and the big smile at Alamo is one of those people. He has mastered the art of turning an experience that most expect to be mundane and boring, aggravating and tiresome into a fun, quick, simple Car Rental Adventure.
No hidden fees, no BS -- exactly the price they quoted up front.
Also, the Fiat 500 is awesome.